To attract Millennial and Gen Z talent, you need to build bridges to the things they care about.
Statistics repeatedly convey that more so than other generations, these potential employees are as interested in the causes your company cares about as they are about the pay and other benefits that have historically been the most important considerations when deciding where to work.
You don’t HAVE to have something to serve as a rallying cry for your organization, but you run the risk of losing potential employees from the Millennial and iGen demographics if a competitor of yours DOES.
If you are a hiring manager, responsible for evaluating talent for your company, or a human resources professional, it is VITAL that you have a strategy to communicate what it is that makes working for your place somehow better than the place down the street, around the corner or across town. By aligning with a cause that is important to your employees, you give yourself a fighting chance to recruit and retain potential staff members who will really care.
Promotional Marketing items are a fantastic way to communicate your brand values to prospective employees and recruits. By tying your values to the branded items, you send those prospects home with, you give those potential recruits the chance to remember what it was that makes your company stand out to them compared to other companies they talked to.
Social Good Promotions curates an on-going library of recruitment strategy options. If you’re interested in trying something new, contact us for the opportunity to review your recruitment strategy and our library, and let’s see if there’s something that would work for you.
“If we’re doing the thing, then we’re doing it all the way”
Kara had heard me go on and on about BrandWagon, the marketing-focused web-series created and produced by the good folks at Wistia. I wasn’t just a fan of what Wistia’d done with the project, I was sold on the idea that we needed to do the EXACT. SAME. THING. With each subsequent BrandWagon release, my thoughts crystallized on how wemight mimic the strategy while staying consistent with our own brand message. Kara was often on the receiving end of my manic energy devoted to bringing this idea to life in a meaningful way, and it was this comment from her that really kicked the entire project into motion.
A short five months after that conversation, I’m proud to share the release of Episodes 1-3 of the soGOOD Interviews – a behind the scenes look at the incredible stories found within our soGOOD Supply Co. partners and the impactful ways their businesses make the world a better place, be it by their Company’s philanthropic work in the community, by creating upcycled products and sustainable packaging to minimize waste, by offering buy one-give one campaigns at the product level, or providing employment to underserved and diverse communities.
To get here, we needed to solve a few problems to make the project come to life. The most important issue being the need for a talented videographer capable enough to comprehend our vision and the equipment necessary for a pro-level shoot without breaking the bank. Oh, and one other small thing: they needed to live in Las Vegas and be able to navigate PPAI EXPO.
Thank you UpWork, who brought us Jacqueline. Not only did Jacquie bring the equipment we needed, she set up multiple shots to make each interview have a more professional feel. It was daunting for me and the people I interviewed to get used to the hot lights of a video session, but the stories carried the day and we left feeling very proud of our effort and the work we had collectively done.
Humans are emotional creatures who use logic to justify their behavior. By bringing you the stories behind what happens when you purchase a product from Social Good Promotions, we hope you’ll see and hear firsthand the good your purchases can activate. Having your logo on a product takes on a whole new level of meaning when the product itself has a story – adding your logo to that story makes it your own. The way you communicate the story behind the product and its meaning to your Company will leave a far greater impression that just giving someone a piece of branded merchandise.
We’re passionate believers in the efforts of the supplier companies you’ll find in the discussions that comprise the soGOOD Interviews and we hope you are compelled by a story or two yourself. Check them all out at our soGOOD Supply Co. page. Once you’ve found your favorite, let’s talk about how to add your story to the narrative and the ways to take your newfound secret weapon to market!
PS – Thanks again Jacquie! J
Create great first impressions with a employee onboarding kit!
One of the first impressions you create for your Company in the hearts and minds of your new employees is the way they’re introduced to their surroundings and accepted as a new member of the team.
Lots of Company’s put together a kit to present to each new employee as they begin their first days on the job – these onboarding kits are often a combination of products and information all meant to express a thought or convey an emotion as a welcome to the team and often are meant to instill a sense of Company pride in the very earliest moments a new hire spends with their teammates.
Social Good Promotions hand-selects products from our soGOOD Supply Co partners to create unique new hire on-boarding kits at price points to meet most Human Resource department budget constraints.
Additionally, purchases of on-boarding kits from Social Good Promotions support Livingston County area warmth based non-profits now thru April 1, 2020.
If you are responsible for putting your Company’s logo on products to be given away or somehow otherwise used to promote the Company, there’s a good chance you aren’t always happy with the choices you find when shopping online. Sure, there are lots of choices, but to an increasing number of people, everything just seems like garbage that is sure to end up in a landfill somewhere. Why would you want to put your logo on something that is going to make our environmental problems worse?
You shouldn’t have to. You don’t have to. There’s a better way. The #soGOOD way.
We’ve spent years searching for partners who use their businesses as super-powers for social good, and the factories we work with do amazing work in their local communities and society at large. There is virtually no cause or area of interest our work doesn’t touch, and our efforts have created scores of buy one-give one and donation programs for non-profit Organizations.
If you’d like your business to join the fight against any cause, there’s a good chance we can make that connection for you, and many of our campaigns are non-profit specific, so you can align your purchasing efforts with our curated campaigns or work with us to create something custom for your organization.
Requests for Promotional Marketing campaigns utilizing no products made from plastic are growing in popularity, with a 400% increase in requests for these kinds of solutions in the last 90 days alone! Increasingly, buyers are looking for alternatives to present a product assortment with a smaller ecological footprint and the supply chain is reacting with an ever-growing catalog of products and services meant to satisfy this demand.
Your Promotional Marketing items have the potential to help unlock the story behind your brand – take advantage of our unique campaigns to help your Company connect commerce with a purpose to tell the story behind YOUR brand. You’ll stand out from your competitors and potential employees will line up to work for you once they know what you stand for and what better way to communicate that message than with your branded merchandise!
For professional consultation on your “zero plastic” marketing promotions, please contact us.
To shop our online catalog, please click here.